Jasper's Café & lounge brand
- Oh18 Magazine
- Apr 21
- 2 min read
Savor Local Elegance with a Dash of Vintage
Location: Tulsa, OK
Services Provided: Logo Design, Mini Branding Package, Brand Guide
The Client
Jasper’s Café & Lounge is more than just a café—it’s a celebration of local culture and community wrapped in a glamorous Roaring 20s atmosphere. With tea-centric cocktails, farm-to-table charcuterie, and vintage espresso service, the space is designed to offer a unique, artfully curated experience inspired by Art Deco and vibrant vintage Miami aesthetics.
The Challenge
Tulsa’s market is bustling with lounges and coffee shops, so the client came to us with one goal: stand out while staying true to their values. They needed a full branding system that combined elegance, uniqueness, and personality. One request made the challenge extra special—incorporating the namesake pup, Jasper, into the logo without losing the sophistication of a cocktail lounge.
Our Approach
We began with a range of logo concepts, all drawing from Art Deco forms, vintage Miami palettes, and the spirit of the Roaring 20s. The color scheme was established early, thanks to the client’s clear vision. From there, we refined and iterated the logo—exploring line weights, fill variations, and decorative flourishes to find the right balance of glamour and warmth.
The final logo subtly blends lounge elegance and canine charm. Look closely: beneath the stylized Jasper sits a teacup, steam rising just under the chin—quietly tying in the café’s tea-forward concept without overpowering the visual.
The mini brand
Once the logo was finalized, we delivered a mini branding system, including:
Logo Variations for different use cases
Custom Color Palettes
Supporting pattern options
This process of a mini brand gives our clients the opportunity to let us know if we are on par with their thought process and ideas before diving into a full brand guide.
Collaboration & Feedback
We believe in regular check-ins throughout the branding process, and this project was no exception. From moodboarding to final file delivery, our collaboration was built on clear communication, excitement, and creativity. The client loved the process, often saying it was tough to choose between such strong options.
The Outcome
The final identity is warm, elegant, and bold—exactly what Jasper’s Café & Lounge needed to carve a unique niche in Tulsa’s lounge scene. The branding now sets the tone for a space that’s playful yet polished, rooted in local charm with a dash of vintage luxury.
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